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| Olbico
| Customer cases
| Menzis

Menzis

Menzis is één van de grootste zorgverzekeraars van Nederland. Menzis bestaat uit de zorgverzekeraars Menzis en AnderZorg. Circa 2 miljoen verzekerden weten zich goed verzekerd bij Menzis. Onder het Menzis-concern vallen ook drie zorgkantoren: Arnhem, Groningen en Twente.

Vraagstuk Menzis:

Menzis heeft zich ten doel gesteld om vanaf 2010 specifieker doelgroepen te bereiken. Een essentiële voorwaarde om dit doel te realiseren is om te beschikken over betrouwbare, schone, actuele en volledige klantdata.

Oplossing:

De klantbestanden vanuit de CRM-systemen van Menzis worden geïmporteerd in ‘Matching on Demand’ waarbij de bestanden periodiek en geautomatiseerd worden geschoond en voorzien van actuele informatie. Via een andere online service van Olbico ‘Prospects on Demand’ worden selecties uitgevoerd op de bedrijvendatabase afkomstig van het Nederlands Handelsregister. Via deze segmentaties en filters worden intelligente prospectbestanden samengesteld en direct ontdubbeld met de Menzis klanten. Beide services worden aangeboden in een SAAS model.

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